IRT, the central research and development centre of public broadcasters in Germany, Austria and Switzerland, will present a comprehensive showcase for HbbTV at NAB Show 2013 in Las Vegas.
The showcase will exhibit the whole spectrum of HbbTV services run in regular operation in Germany as well as upcoming new services:
• “Red Button” start screen functionality run by 90% of German broadcasters
• Electronic Program Guides with programme preview and access to catch-up TV
• Advanced teletext applications with embedded graphics and videos
• Second Screen: Interaction with HbbTV applications from smartphones and tablets
(supported by EU project FI-CONTENT 2)
• TVAppGallery: An open application portal for HbbTV (supported by EU project FI-
CONTENT 2)
• Personalised barrier-free service access (supported by EU project HBB-NEXT)
• Interactive commercials
