Knetik Media, a US platform development company with expertise in over-the-top video, new media and gaming, is launching a VOD service named Nutan.TV.
Nutan.TV is a multiscreen application that delivers serials, movies, and Bollywood entertainment news, directly to consumers. Users worldwide can access more than 500 media programs on Nutan.TV through their smart devices and the Nutan.TV web portal.
“Nutan.TV will showcase the full capabilities of the Knetik platform as we acquire regionally niche content, and distribute it worldwide,” said, Shane Robinett, CEO, Knetik Media.
“We expect to expand this concept to other underserved content niches in the coming months.”
Nutan Media aims to provide diverse content in a wide range of languages including Hindi, Malayalam and Urdu, as well as niche programming from smaller content providers.
“Consumers receive programming with Nutan.TV that they can’t get anywhere else and/or on their schedule,” the company said in a statement, “Instead of waiting to watch content on programme feeds based in different countries and time zones, users can access all kinds of programmes when and where they want. The service is supported through monthly subscriptions from users.”
Knetik Media is working with regional partners to market the video streaming service by bundling the Nutan Media service with the sale of hand-held devices (eg smartphones and tablets/surface/pads), connectable devices (e.g. smart TVs and set-top boxes), and PCs, via key marketing retail outlets located throughout the Middle East and North Africa.
