Bavarian local TV channel TV Allgäu is the first local station to offer its new on-demand using the HbbTV standard.
On Ulm-Allgäu, the satellite channel of the broadcaster, the so-called Mediathek is available 24 hours for people with a HbbTV capable satellite receiver. The channel is broadcast on the Astra position of 19.2 degrees East.
On behalf of the state’s media regulator, the Bayerischen Landeszentrale für neue Medien (BLM), its subsidiary Bayerische Medien Technik (BMT) is setting up HbbTV applications for local television stations and helping them to lanch these new technologies.
“Bayern is playing a pioneering role, and is now making available the HbbTV expertise of its subsidiary BMT to other state media authorities and local channels,” said BLM president Siegfried Schneider.
“The content of our library includes all current programmes and individual items of our programme,” explained Markus Niessner, managing director of the TV Allgäu news.
“We are committed to the HbbTV standard and are confident this is the best way to make relevant local content available to the viewers in an easy way, at any time,” explained Frank Strässle, managing director of BMT.
