Smart TV in Italy is the first of a series of reports from Deadline Media TV on OTT and connected television. The 87 page analysis details the current market for Smart TVs in Italy within the framework of broadcasting, broadband and mobile communications. It provides five-year forecasts and analysis of risks, uncertainties and competing and complimentary platforms.
Using MHP, Italy is the first country to widely deploy a broadcaster centric horizontal platform in competition with proprietary platforms of major television manufacturers. It therefore provides major lessons for connected and OTT television in other European countries deploying HbbTV or MHEG IC. However MHP has, so far, progressed little further than from proof of concept.
The key finding of this report is that connected television is taking off in Italy at a time when the existing broadcasting sector is faced with intense pressure to change. Advertising revenues have been brutally hit by austerity and the conventional pay-TV sector has probably peaked. A substantial amount of spectrum is now available for new linear-scheduled DTT services. Italy has been underserved by television even though Italians love it.
According to Deadline Media for the time being OTT will be driven by catchup-TV and VoD films; the two major terrestrial incumbents, RAI and Mediaset, are positioned to dominate catchup-TV because they have the content and the brand names.
The new report Smart TV in Italy provides a comprehensive analysis of the market for connected and OTT TV in Italy. It is targeted at pay and FTA broadcasters, content providers, television, games console and Blu-Ray player manufacturers and vendors, suppliers of external connected devices, broadband providers, content management organisations, mobile operators and handheld device providers, satellite operators, transmission companies, software vendors, regulators and policy makers – in fact anyone involved in the future of television.
For more inforamtion on the report, please visit the Broadband TV News webshop, where you can also download the Table of Contents.