CABLE CONGRESS 2013 – LONDON. The mobile industry is currently facing a much more challenging time than cable, according to Ewan Mackay, MD, Cable Industry, EALA, Accenture.
In his view, cable has responded very well to the challenges posed by such services as YouTube and Facebook and is in a “confident position”.
In the case of the US fixed line market, mean monthly data usage jumped from 23GB to 51GB in 2012.
In the area of search and personalization, cable has delivered a highly personalised service through new channels. In the UK, Virgin Media has been voted the number one socially devoted brand in all industries on Facebook.
Mackay identified the accelerated growth areas of cable as the connected home, m Health and B2B sales.