Sky Deutschland has eased its losses as the paycaster reported a significant expansion of HD and record satisfaction levels.
Subscriber levels climbed by 351,000 to 3,363,000 with Premium HD customers adding 56% to 1,514,000 in the year to December 31, 2012. Sky+ customers added 126% to arrive at 929,000, while the multiscreen Sky Go service recorded 33.3 million sessions, an increase of 335% year-on-year.
Revenues increased by 17% to €1,333.2 million, narrowing a negative EBITDA by +€104.4 million to €51.1 million.
“In 2012 we delivered a strong performance driven by our sustained customer focus and the expanding depth and breadth of our offering. We have seen an excellent response to our innovative services like Sky Go and Sky Anytime which increase customer satisfaction and loyalty and provide opportunities for further growth,” said Sky Deutschland CEO Brian Sullivan.
In recent months Sky Deutschland has signed a series of marketing and distribution agreements with all the major German cable operators including Unitymedia, Kabel BW and Kabel Deutschland as well as a partnership with Deutsche Telekom.
Key rights packages have also been renewed including live Bundesliga rights for the 2013/14 to 2016/17 seasons and coverage of the UEFA Europa League, the DFB-Pokal and the Austrian Bundesliga.
There have also been content agreements with Sony Pictures Television, NBC Universal Studios Networks, Warner Brothers, Constantin Film, Tele Mu?nchen, Splendid, Telepool, Tobis, ZDF Enterprises and Discovery Networks.
