Ericsson has launched a new end-to-end broadcast solution that will deliver video over mobile networks, addressing the demand for TV Anywhere services.
The technology provider has combined the eMBMS, HEVC and MPEG DASH standards to take advantage of the high speeds available over LTE (so-called 4G networks).
The Australian mobile network operator Telstra plans to commence live trials on its network in 2013; Verizon Wireless will follow with a sports and entertainment service during 2014.
Australian operator Telstra’s executive director for networks and access technology, Mike Wright confirmed that Telstra will partner with Ericsson on a live network trial of LTE Broadcast technology in the second half of 2013.
“The trial will show how we can improve the delivery of video to customers who want to enjoy the video content on the move. The key for this solution is the greater network efficiency it will provide, ensuring we will be able to meet a critical business imperative of giving our technology savvy customers the services they want. Working closely with a world leading technology company like Ericsson means we can really make a difference.”
Ericsson’s ConsumerLab research shows that 67% of consumers use mobile devices (tablet, laptop or smartphone) for consumption of TV services. Furthermore the research shows that over 50% of TV consumption on smartphone happens outside of the home (on mobile networks). The new video over LTE solution meets the needs for greater efficiency in the delivery of content to all devices and greater personalization of TV experiences.
Ulf Ewaldsson, senior vice president and chief technology officer, Ericsson says: “Ericsson is in a unique position to deliver LTE Broadcast. We are the only vendor that can blend insight on consumer habits, deep mobile networks expertise and 20 years of video compression technology leadership to help operators maximize the revenue opportunity represented by this rapid evolution in media consumption.”
Ericsson will showcase the technology at Mobile World Congress 2013 in collaboration with Verizon, Telstra and Qualcomm.
