Sony Pictures Television (SPT) Networks will launch a German version of its channel, Sony Entertainment Television, for the first time. The new channel will broadcast in Germany from Spring 2013 following a carriage deal brokered between SPT Networks Germany and Deutsche Telekom. Sony Entertainment Television will be part of Deutsche Telekom’s IPTV Service, Entertain.
Sony Entertainment Television in Germany will be a contemporary channel primarily targeting women over 30. It will offer quality dramas, comedies and blockbuster movies from the US and Europe.
“Sony Entertainment Television is one of SPT’s leading global channel brands and we are very proud to bring it to Germany with Deutsche Telekom.” said Bettina Hermann, network director, SPT Networks Germany, in a statement.
“Like all our channels here, the schedule will be tailored for the German speaking audience, with US blockbuster and first run series as well as high quality European and German telefilms. Moreover, with its mainly female target, Sony Entertainment Television will broaden the reach of our portfolio.”
Kate Marsh, sSVP, SPT Networks, Western Europe, said: “With the addition of SET we will be operating our three complementary channel brands in one of Europe’s biggest television markets. Building our reach here is an ongoing priority, as well as continuing to expand our German language portfolio in Austria and Switzerland.”
SPT Networks’ German portfolio also includes the action and entertainment channel, AXN (also in HD), and the animé and lifestyle channel, Animax. Both achieved double digit subscription growth in 2012 and are available to audiences in Germany, Austria and Switzerland via cable, satellite and IPTV.
