Nearly 180 million US internet users watched 36.2 billion online content videos in January, while the number of video ad views reached 9.1 billion.
Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 150 million unique viewers, followed by Facebook.com with 57 million, Vevo with 50.1 million, NDN with 49.1 million and Yahoo! sites with 43.7 million.
Nearly 36.2 billion video content views occurred during the month, with Google Sites generating the highest number at 12.3 billion and Facebook reaching an all-time high with more than 425 million. Google sites had the highest average engagement among the top ten properties.
The January 2013 YouTube partner data revealed that video music channel Vevo maintained the top position in the ranking with 48.9 million viewers. Fullscreen held on to the #2 position with 35.4 million viewers, followed by Maker Studios Inc. with 34.8 million, Warner Music with 25.9 million and ZEFR (formerly MovieClips) with 25.6 million.
Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (66 minutes per viewer), followed by Maker Studios Inc. (46 minutes per viewer). VEVO streamed the greatest number of videos (552 million), followed by Machinima (473 million).
Other notable findings from January 2013 include: 83.5% of the US internet audience viewed online video. The duration of the average online content video was 5.7 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 20.1% of all videos viewed and 1.7% of all minutes spent viewing video online.