• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

83.5% of US internet users watch video

February 22, 2013 07.29 Europe/London By Broadband TV News Correspondent

Nearly 180 million US internet users watched 36.2 billion online content videos in January, while the number of video ad views reached 9.1 billion.

Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 150 million unique viewers, followed by Facebook.com with 57 million, Vevo with 50.1 million, NDN with 49.1 million and Yahoo! sites with 43.7 million.

Nearly 36.2 billion video content views occurred during the month, with Google Sites generating the highest number at 12.3 billion and Facebook reaching an all-time high with more than 425 million. Google sites had the highest average engagement among the top ten properties.

The January 2013 YouTube partner data revealed that video music channel Vevo maintained the top position in the ranking with 48.9 million viewers. Fullscreen held on to the #2 position with 35.4 million viewers, followed by Maker Studios Inc. with 34.8 million, Warner Music with 25.9 million and ZEFR (formerly MovieClips) with 25.6 million.

Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (66 minutes per viewer), followed by Maker Studios Inc. (46 minutes per viewer). VEVO streamed the greatest number of videos (552 million), followed by Machinima (473 million).

Other notable findings from January 2013 include: 83.5% of the US internet audience viewed online video. The duration of the average online content video was 5.7 minutes, while the average online video ad was 0.4 minutes.

Video ads accounted for 20.1% of all videos viewed and 1.7% of all minutes spent viewing video online.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline Edited: 22 February 2013 08:41

Latest News

  • Warner Bros. Discovery secures exclusive European for legends team cup
  • Here is the news … read by an influencer
  • Altice France files for bankruptcy protection
  • United Group announces leadership changes 
  • Sky Italia renews Wimbledon tennis rights

Most Popular

  • Viaplay Group launches dedicated sports channel
    Viaplay Group launches dedicated sports channel
  • Altice France files for bankruptcy protection
    Altice France files for bankruptcy protection
  • Eutelsat planning capital increase to become European Starlink
    Eutelsat planning capital increase to become European Starlink
  • Prime Video to screen Premier League in the Netherlands
    Prime Video to screen Premier League in the Netherlands
  • Ampere: Netflix to gain 8.2m new subs after Canal+ deal
    Ampere: Netflix to gain 8.2m new subs after Canal+ deal
  • Amazon begins to ramp up its ad count
    Amazon begins to ramp up its ad count
  • Warner Bros. Discovery secures exclusive European for legends team cup
    Warner Bros. Discovery secures exclusive European for legends team cup

White Paper

White Paper: Why Wi-Fi 7 is critical for ISPs in the gigabit+ era

Today, consumers are increasingly using bandwidth-intensive and latency-sensitive workloads, such as 4K and 8K streaming, online gaming, and AR/VR applications. As a result, Internet Service Providers must update their networks and by extension Wi-Fi experiences and performance. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK