Dutch homes are becoming increasingly digital, according to the latest Media Standard Survey 2012 (MSS), carried out by TNS-NIPO among 6,190 households.
According to the survey, the number of digital TV homes was 76% at the end of December, 2012, up from 71% at the end of 2011. Growth was mainly attributed to the rise in IPTV subscriptions and further digitization of the cable.
This figure compares with the 71%, which the Dutch institute of statistics CBS noted at the end of 2012.
According to the MSS figures, 11% of all TV sets in the country are connected to the internet, up from 7% the previous year. This figure compares with the 20% that CBS has noted for connected sets. This discrepancy can be attributed to the definition of connected TV (e.g. is it a smart TV or is the TV connected via a separate device?)
Bas de Vos (Director SKO) said in a statement: “The digitization is reflected in the way people are watching television. Only a quarter of all viewing is done on analogue. Three quarters of all viewing time is now digital. Time-shifted watching in 2012 grows by about 10%, identical with the growing penetration of hard disk recorders.”