Ziggo, the largest cable platform in the Netherlands, is launching Star’s flagship channels Star Plus and Star Gold as part of its Hindi pakket.
Star Plus is a premium general entertainment channel offering 24-hour premium Hindi content subtitled in English, and Star Gold is a dedicated 24-hour Bollywood movie channel, subtitled in English.
“We are delighted to partner with Ziggo, and are pleased that Ziggo have recognised Star’s strengths and long-term commitment to grow and sustain our connection with the South Asian community in Holland,” said Yeshpal Sharma, SVP Star Network, UK & Europe.
“Star has upped the game, over the past year, when it comes to connecting with South Asian audiences, both on air, on-line and on-ground. We look forward working with Ziggo and sustaining this philosophy going forward.”
Star Plus and Star Gold will be available from January 2013 as part of the Hindi pakket for €25.37 per month.
