German international broadcaster Deutsche Welle (DW) has gained airtime in Kenya by partnering with the Standard Group.
The new partnership with the Kenyan media consortium will make Deutsche Welle radio and television programming available to more viewers and listeners in Africa.
DW’s Swahili radio programming will be available on Radio Maisha and English television programming will be broadcast on KTN.
DW’s English television programming will also be part of the partnership deal. KTN will rebroadcast selected DW programming for its viewers. KTN is a privately run television station which broadcasts throughout Kenya in English
“The geographical reach and popularity of Radio Maisha offers us a great opportunity to reach out to listeners in Kenya,” says Naser Shrouf, head of distribution Africa/Middle East at DW. “We are looking forward to establishing a long-term and strategic partnership with the Standard Group Ltd and are optimistic about reaching more of our target audience in the region.”
A promotional campaign will accompany the partnership featuring billboards, radio and newspaper ads to introduce DW programming to the Kenyan audience.