LoveFilm has signed a new agreement with broadcaster Channel 4 that will put the broadcaster’s archive content onto the streaming service.
The new content will be collated in a specially-branded 4oD collection that will expand over time to feature many more popular Channel 4 shows including seven series of Shameless and every episode of The IT Crowd.
Sarah Rose, Director of Commercial & Business Development at Channel 4 said: “We’re very proud of our rich archive of shows on 4oD and we’re delighted to find another platform for many of them on LoveFilm. Our growing mix of classic comedy, drama and documentary spanning 30 years of broadcasting, complements LoveFilm’s already diverse range of great programmes and films.”
Channel 4 already uses a variety of outlets to distribute its on demand content including YouTube.
