Smart TV Alliance introduces five new members and an updated SDK at CES 2013. Panasonic, ABOX42, TechniSat, IBM and Specific Media are joining the club.
The five join Alliance founders LG Electronics, TP Vision (Philips) and Toshiba, as well as YuMe, Obigo and Qualcomm, in creating a non-proprietary ecosystem for application developers to create attractive, platform-independent services.
“Smart TV Alliance members are repairing a fragmented market opportunity for app developers and TV manufacturers, creating the best Smart TV experience for consumers,” said Richard Choi, president of Smart TV Alliance from founding member LG Electronics, in a statement.
“Now app developers can concentrate on doing what they do best. Instead of chasing down each manufacturer’s individual requirements and compliance process, they can make the most out of their creative energy by developing innovative applications and services.”
For application developers a new common emulator allows developers to test an application once to ensure it will work with Smart TV.