Scripps Networks International’s Fine Living channel will launch January 1, 2013 on DTH platform OSN.
The lifestyle channel that claims to help viewers “design their life,” will be available in all 26 OSN territories throughout the Middle East region.
OSN subscribers will have access through the DTH platform’s basic tier package. Fine Living will be offered in English with Arabic subtitles.
“We are very pleased that Fine Living will soon join the already carried Food Network on the OSN platform,” said Jon Sichel, managing director of Scripps EMEA.
“This new agreement is a direct result of the high standards we hold our channel brands to and the strong global need for quality lifestyle programming. We look forward to expanding our distribution relationship with OSN and continuing our success.”
“With its outstanding programming that appeals to unique tastes of audiences around the world, Fine Living is an excellent addition to OSN’s diverse programming lineup,” said Nick Thorogood, SVP of content and marketing, Scripps EMEA.
Emad Morcos, VP, business development, strategy and digital added: “Fine Living will complement our existing line-up addressing the high demand for more women oriented and lifestyle programming in the region. As we continue to grow and analyse customer preferences, we will continue to bring on board fresh content that satisfies all customer segments. Food Network has been a fantastic success and I am confident, Middle East subscribers will enjoy Fine Living which will be exclusive to OSN.”
The deal was brokered by Louise Cottrell for Fine Living’s distribution partner, Chello Zone.