The Ukrainian cable operator Triolan is to start offering the OTT service Divan.tv to its subscribers from the beginning of 2013.
According to Divan.tv, they will be given access to the media player D1.TV.HD, which allows viewers to connect to the service, free of charge for two months.
At the end of this period they will then be asked to purchase or rent the equipment.
The new offer, known as Try and Buy, marks a major turning point for the OTT sector in Ukraine, where Divan.tv is currently believed to be the only player.
Its service will be available in a handful of major population centres including the capital, Kiev.