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Ziggo gives strategic insights

December 4, 2012 13.57 Europe/London By Chris Dziadul

Digital TV Summit 2012 – LONDON. The Dutch cableco Ziggo regards OTT as a threat but would ironically be a better OTT provider in the Netherlands should it ever decide to become one.

However, in the view of Marcel Nijhoff, the company’s CCO, it cannot imagine OTT providing content in a better way than it currently does.

Nijhoff identified the four key steps that Ziggo has taken in its transformation as the Dome, a major new venue; Navigator, an intuitive UI guiding consumers through the world of content; Communicator, a convergent experience with attractive economics for consumers; and Together, which turns WiFi modems into hotspots.

Nijhoff also said that Ziggo is spending between €120-160 a year per customer on building up its capacity.

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Filed Under: Digital TV Summit, Event Coverage, Newsline Tagged With: Netherlands, Ziggo Edited: 5 December 2012 17:12

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About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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