After purchase customers can choose to either download the movie, or leave it on Voddler, where they can watch the title whenever they log in to their Voddler account.
Voddler says it is the first provider in the Nordic region to launch what it is describing as “cloud-based purchasing” for movies. If the consumer instead chooses to download the bought movie, they can do so on up to five different computers.
“Film buyers would like to not have the hassle of remembering where they put their bought movies, regardless of it’s a physical disc or a downloaded file. A cloud-purchased movie is accessible everywhere where you have an internet-connected screen. At the same time, we recognize that some consumers still prefer to keep the file themselves, so we also offer traditional downloading, says Anders Sjöman, Voddler’s head of communication.
Initially, the download-to-own proposition will offer 200 titles. Restrictions have been placed on some movies, meaning that not all titles will be available on all devices.
At launch movies will cost between SEK69 (€5.99) and SEK139.