Samsung is launching a BFI (British Film Institute) app on its smart TV platform.
As part of their longstanding partnership, Samsung and the BFI have created the app, which features content from the 56th BFI London Film Festival and events at BFI Southbank including Screen Epiphanies.
Samsung viewers will be able to access trailers of films appearing at the festival, and interviews with exciting film talent.
Future releases of the BFI app will enable Samsung TV owners to watch footage from the famous BFI archives and see the latest BFI interviews with screen masters such as Im Kwon-Taek and John Landis..
Guy Kinnell, director, Samsung Electronics, said in s statement: “We are proud to support the BFI’s Film Forever initiative. We are committed to expanding the access to British film and increasing growth in the industry. Our BFI App will provide viewers with a richer film experience, content from the red carpet and director’s insights on upcoming films.”
BFI’s acting digital director Chris Travers welcomed the new app: “We are delighted to take the riches of film culture and especially British film into so many homes with Samsung .This new app gets Samsung’s customers closer to the action with all that’s happening in the world of film. It’s a key staging post in realising the BFI’s ambitions for a wider suite of on-demand services, connecting audiences with our amazing content.”
