According to the Ministry of Administration and Digitisation (MAC), it implements the principle of “minimal regulation” conforming to the requirements of the EU Audiovisual Directive.
In practice, the amendment envisages VOD services being in part covered by the same rules previously applicable only to TV broadcasting.
However, they will also be widened to include bans on tobacco and alcohol advertising, as well as hidden advertising.
There will also be restrictions placed on product placement.
There will also be protection of minors and a requirement for 20% of the content of VOD services to be of European origin.