The SEK 79 monthly pricepoint will give access to content from Warner Bros., Twentieth Century Fox, Disney, Sony Pictures Entertainment, BBC Worldwide and CBS. It also has local content from Nordisk Film Distribution, Svensk Filmindustri and Scanbox Entertainment. The public broadcaster SVT is supplying content, but TV4 which has an interest in premium channel C More has declined and rival streamer Filmnet has declined.
Netflix has struck a promotional deal with Spotify that gives paying subscribers to the music service a free trial that runs until the end of the year.
“Starting today, people throughout Sweden who love watching movies and TV shows can join almost 30 million of our members from over fifty countries around the world, who enjoy our service over the Internet streaming to Smart TVs, game consoles, computers, tablets, mobile devices and more,” Netflix director of content Erik Barmack said in an entry on the Netflix blog.
In addition to C More, Netflix faces competition from Viasat ‘s Viaplay and another local service Voddler. HBO is also slated to launch its service locally before the end of the month.