German private broadcaster ProSiebenSat.1 will be launching two new channels during 2013.
The broadcaster announced the news during the Capital Market Day in Munich. The two channels will be offshoots of the two flagship channels.
Sat1 Gold will launch on January 17 and aimed at older viewers, in their ‘golden years’, who have money to spend.
Its introduction will be along the same lines as sixx, the group’s female skewed channel.
The other new channel will be called ProSiebenMaxx and also aimed at an older audience, but should attract male viewers.
No launch date has been set for the second channel.