MIPCOM 2012 – Cannes. “This is the television of the future,” said Magine’s chairman Michael Werner. “It’s going to change television forever. No more need for set-top boxes.”
Magine is an internet-based TV operator, offering TV services based on “the approach of re-inventing TV as it should be.” Services will be launched in Sweden during the first quarter of 2013, and launches in other European countries will follow later in the year.
The company has developed its own patent pending technology creating easy access to all TV content (live, time-shifted and catch-up) on all screens (smartphones, tablets, TVs and computers) “without involving hassle with set-top boxes and tiresome installations.”
Magine started beta tests for its new cloud-based TV service during September and the first results are very promising, said Werner. “The results from a beta user survey for the new TV operator Magine shows that more than 40% of users watch significantly more TV than before, by using the Magine cloud-based TV service in iPads, iPhones, TV-sets and personal computers.”
A couple of thousand people have tested the service and daily use of the service has been astonishingly high, only by giving easy-access to TV channels, offering live, time-shifting and catch-up in the same user interface. 80% of the viewers also say that Magine has changed the way they watch TV by enabling them to watch TV in new places.
“This is really good news for all TV channels that will be in our service”, according to Werner. “In the fragmented media world of today where TV channels compete with VOD-services, YouTube and movie downloads, they need a service that makes it easier to watch their TV content in a new compelling way, whenever and wherever the viewer wants. I think our beta tests confirm that Magine could be this service.”
