AOL will distribute its entire original video content library across 22 curated channels on YouTube.
Viewers will be able to access nearly 20,000 videos from AOL brands such as The Huffington Post, TechCrunch and Moviefone; original series Beyond the Battlefield and Little Women, Big Cars; and vertical content on topics Style and Home.
Ad sales will be handled by AOL’s sales team, opening up a new revenue stream for the company and delivering a significant amount of brand-safe inventory for advertisers.
According to comScore’s Video Metrix for August 2012, AOL and YouTube’s parent company, Google, are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video properties on the web.
AOL launched its video channels in April on the AOL On Network. “Since launching we’ve seen tremendous traction in the marketplace. In August, our reach surpassed 60 million unique visitors for the first time ever, and we were ranked #1 in the Auto, Business, Style, Home, Health, Travel, Technology and Food categories.”
