Zeebox has launched in the US in partnership with Comcast Cable, NBCUniversal, HBO and Cinemax.
The cross-channel TV viewing companion app is available for iPhone, iPad, iPod Touch, Android, and the Web.
As strategic launch partners, Comcast Cable and NBCUniversal are backing Zeebox with investments and promotional support, and are preparing to enhance hundreds of their TV shows. HBO is the exclusive premiere network partner.
Zeebox launches with features including a comprehensive 7-day TV program guide across all major US TV channels, integration with Facebook and Twitter and information about shows, talent, topics and products mentioned on TV.
“Zeebox’s proprietary consumer research confirms that up to 70% of US television viewers are interested in the unique feature set that Zeebox provides,” according to the company’s press release.
“In the past year, the market for second-screen TV apps has been evolving rapidly but remains highly fragmented. Consumers today are using different apps and web services for discovery, social engagement and interactivity. Zeebox brings all these features together in a single app that drives increased viewership of programming by making the live TV experience even more compelling.“