TIHANY -2012. A dramatic slump in total TV ad spend in Hungary – from HUF70 billion (€247.5 million) in 2008 to HUF35 billion in 2012 – has forced the national commercial broadcaster TV2 to change its strategy.
As a result, said Zsolt Simon, its CEO, it will be launching a second channel (the entertainment-based Super TV2) on November 2.
Furthermore, the broadcaster will have a portfolio of thematic channels in place by the time Hungary completes its transition to digital broadcasting.
Simon, along with other panelists, called for cooperation between programme makers and distributors, no matter what their size.