CTAM EurosSummit 12 – Vienna. Operators and channels including Virgin Media, Turner Broadcasting and A+E Networks won Gold awards in CTAM Europe’s sixth annual Creative Awards Program (CAP).
Designed to recognise excellence in cable marketing, the entries were judged by the independent panel of judges, and for the first time open to non CTAM members.
“The standard of entries this year was high, with some very eye-catching and resonating campaigns and creative pieces. It’s clear from the entries that many of the cable operators and content providers face similar market challenges regardless of their geography and audience. This is a great way to share knowledge and learn from each other” – added Krisztina Homolay, managing director of CTAM Europe.
“It was really interesting to see the diversity of campaigns and the different approaches that were taken to the same challenge. As the entries can come from some very different markets, judging the awards is not an easy task, but it is a truly insightful one. There should be some very proud winners this year!” – said Nikki Bentley, Business Director at BDA.
The award ceremony was hosted at the CTAM EuroSummit in Vienna by Accenture, the global management consulting company.
Winners 2012 Creative Awards:
OPERATOR DIVISION
New brand launches and rebrandings
Silver: ZON – ZON Online
Bronze: Unitymedia – Upgrade the ordinary
Repositionings and Relaunches
Silver: ZON – APP ZON Phone
Bronze: SBB Serbia Briadband – The fastest internet in Serbia
Customer acquisition and retention
Gold: Virgin Media – Virgin Media’s Tivo Box: the best way to watch TV, ever
Silver: Telenet – Playing hide & seek
Bronze: UPC Netherlands – UPC Switch campaign 2011
Innovative use of media
Gold: Virgin Media – “Boltband” Upgrade Campaign
Silver: Telenet – Timeshifting
Bronze: ZON – ZON Musica Ilimitado
NETWORKS AND CONTENT PROVIDER DIVISION –
New Brand Launches & rebrandings
Gold: Turner Broadcasting Systems Europe Ltd – TNT Benelux – Launch Campaign
Bronze: SPT Networks, AXN CE – AXN 2011 Nobody’s a Saint Fall Image Campaign
Customer acquisition & retention
Silver: Chello on Demand – UPC on demand – The Oscars promotion
Bronze: HBO Europe – HBO GO Cross Platform promotion
Innovative use of media
Gold: A+E Networks UK – STREETMUSEUM™ LONDINIUM – HISTORY™
Silver: SPT Networks, AXN Central Europe – AXN I’M AN ANGEL Contest Campaign
Bronze: Sundance Channel- The Walking Dead launch
(Picture by Rudy Zijlstra)
