E! Entertainment is bringing a new on-air look to Europe on September 23.
The UK, Ireland, Italy, France, Germany, Asia, Australia, Israel, Portugal, Turkey, Greece, Benelux, Nordics, Romania, Poland, Balkans, Czech, Slovakia and Africa will all see the restyled E! and ‘The Pop of Culture’ tagline.
The NBCUniversal International Television-channel is following the lead of North America, which took the new moniker on July 9, and Latin America that moved on September 1.
“E! is already established as the ultimate destination for celebrity, entertainment news and pop culture. The refresh expands and enhances the brand, ensuring it remains relevant and appealing for platforms, viewers and advertisers. With more hours of original content than ever before, E! makes a unique and compelling contribution to the pay-TV proposition,” said Laurence Dawkin-Jones, UK MD, Universal Networks International.
As part of the channel refresh in the UK, E! is launching new reality singing series, Opening Act, from International Emmy Award-winning producer Nigel Lythgoe and hosted by Olivia Lee; and Married to Jonas, featuring Kevin Jonas, a member of the Grammy Award-nominated and multi-chart topping group Jonas Brothers, and his wife Dani.