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Conax unveils ‘revitalised’ brand

September 8, 2012 08.13 Europe/London By Robert Briel

IBC 2012 – AMSTERDAM. Stand 1D69. Conax, a provider of solutions for protecting multi-device content distribution, has unveiled its new brand, organization and partnering during a meeting with its partners and the press.

According to Conax CEO, Morten Solbakken, “Conax has been gearing up for taking a new role in the industry. With a revitalized organization in place, a highly forward-thinking partnering approach, new future-driven solutions and a well-established customer portfolio in over 80 countries, Conax is well-positioned with a leading role in within the evolving media landscape. The industry is changing, and Conax is changing with it. Our aim is to further strengthen our position and grow at an even faster pace through an increased portfolio of world-class security solutions.”

Reminding the audience of Conax’ history, Solbakken said, “Conax is a pioneer within the conditional access business, with a long and proud history based on 25 years of experience and a groundbreaking security record within the pay-TV industry. The industry is in the midst of an inevitable change, and while there is still plenty of business growth within traditional CA, the industry will propel its growth within new services and new platforms for content distribution. Conax has updated its approach from delivering traditional CA products only to providing expertise and best-of-breed solutions together with strategic partners, including the high level of security that Conax is renowned for. The timing of Conax’ new identity is a celebration that emphasises the company’s core transformation.”

Earlier this week, Conax announced its cooperation with Finnish operator DNA for a comprehensive multiscreen pilot. Conax launched the Conax Xtend Multiscreen pre-integrated solution together with Cubiware, MPS Broadband in June and is currently working with key operators in the Americas and Europe moving to advanced platforms.

This week, Conax also announced the launch of the world’s first integrated CI+ Module together with SMIT Corporation, bundling a CI+ Module and smart card chip into one single, integrated and pre-paired solution – “a smart card for the TV”. “This is bringing the costs per subscriber significantly down,” said Solbakken.

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Filed Under: IBC Special, Marketing, Newsline Tagged With: Conax Edited: 8 September 2012 11:59

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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