HBO Nordic will launch in mid-October at a €10 pricepoint firmly aimed at heading off Netflix before it launches in the region.
The service will be made available on a cross-platform basis, with an emphasis on internet and tablet distribution, though an agreement has also been signed with telco TeliaSonera.
“We saw a rapid change in Nordic TV consumption these past years. Our target group is younger and more urban than the existing premium pay TV subscribers and they consume TV on multiple screens, particularly on computers, smartphones and tablets. Most of them associate HBO with best in class series. We view this as a unique opportunity for HBO to grow digital pay-TV subscriptions in the region”, said Hervé Payan, CEO of HBO Nordic.
HBO content including Boardwalk Empire, The Newsroom, Game of Thrones, True Blood, Veep and Girls will be made available immediately after its US debut. Library series as well as feature films from major studios, local distributors and independents will also be made available.
Canal+, which in the Nordic region will revert to the name of parent company C More, also has a current licence to show HBO content.