• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Online viewing on smart TVs grows to 18%

August 24, 2012 07.00 Europe/London By Broadband TV News Correspondent

18% of consumers surveyed in 14 countries are accessing online content daily via connected TV sets, according to NPD DisplaySearch.

While the study found that desktop PCs and laptops are still the primary source for viewing online content, mobile devices such as tablets and smart phones are gaining ground. The study found that 18% of consumers surveyed in 14 regions are accessing online content daily on their TV sets.

“Online content is mostly viewed on computers or mobile devices such as tablets and smart phones, but TVs are increasingly becoming devices of choice for consumers, particularly since an increasing numbers of sets have either built-in connectivity or can be connected to the internet via a peripheral device such as a connected Blu-ray player or set top box, among others,” said Riddhi Patel, NPD DisplaySearch research director of consumer insights,

“In fact, 25% of consumers surveyed said they view online content on their TV several times a week.”

Movies are the most popular source of entertainment for consumers viewing internet content on TVs. Consumers prefer to watch movies in a social setting, and since movies are available via online sites, they have become the most preferred content.

Previously broadcast videos programming has also gained consumer attention. This is one of the ways that consumers can catch up on daily programming that they miss at its original time of broadcast, allowing them to view content at their convenience.

Among consumers who do not view online content via TV, 44% said they have no interest in viewing that content on their TVs, and about 30% indicated they simply do not own the necessary devices. Of these respondents, if given the possibility of viewing online content on their TV, only a third said they would be interested in doing so.

“Although results differ by country, the results imply that there is still a general lack of interest in viewing online content via TV. This can be attributed to usage of devices other than TVs to view online content as well as a lack of infrastructure and/or expertise to connect their existing TVs to the internet,” Patel added.

Despite this, daily usage of TVs to view online content remains under 30% in most countries. In fact, online content on TV is viewed most aggressively in China—possibly due to consumer interest in viewing foreign programs that may not be available via traditional TV medium.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Connected TV, Editor's Choice, Newsline, Research Tagged With: NPD DisplaySearch Edited: 27 August 2012 10:13

Latest News

  • Ukraine enacts and clarifies new media law
  • waipu.tv expands partnership with Cirkus TV
  • Chris Dziadul Reports: CEE’s anti-piracy strategies
  • Plume integrated into Telenet home network
  • 24i partners with Amagi

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...