Ericsson has announced the world’s first HEVC encoder for the delivery of live TV to mobile devices. The company says the new technology provides a saving of 50% in delivery bandwidth.
Operators will benefit from being able to deliver a consistent high quality TV experience across a variety of devices.
Research from the Ericsson ConsumerLab shows that as much as 50% of TV and video consumption today takes place out of the home, a 5% increase since 2011.
“If you have a comparable competency in the implementation of H.264 and HEVC you should get that 50% performance improvement. It’s partially down to the toolset, but also down to how well you implement the encoder,” Dr Giles Wilson, head of TV compression business, Ericsson told Broadband TV News. “The Fundamentals of HEVC are very similar to AVC and MPEG-2, so there is a lot of competency that we have in developing those codecs over the last 20 years.”
Dr Wilson stressed there were also differences, such as the way that HEVC is optimized.
HEVC is the latest video coding standards activity, developed by the Joint Collaborative Team-Video Coding (JCT-VC), a collaborative project between the ITU-T Video Coding Experts Group (VCEG) and the ISO/IECE Moving Picture Experts Group (MPEG).
A final Draft International Standard was agreed in July 2012 at a meeting in Stockholm hosted by Ericsson. The HEVC standard is now at the same point in the process when compression work began on MPEG-2 and H.264.
Final Draft International Standard (FDIS) is due January 2013, which is the start of formal ratification.
