The leading Slovak broadcaster TV Markiza has launched a new channel aimed at male viewers.
Known as Dajto TV, it has already secured extensive distribution, being available via DTT, cable (including UPC and Satro), DTH (Skylink) and IPTV (Satro and Orange).
Dajto TV becomes the third channel operated by CME-backed TV Markiza after its flagship, also of the same name, and Doma, which target female viewers.
It is expected to work closely with Fanda, a male-oriented channel launched by the Czech Republic’s TV Nova, also part of the CME group, earlier this summer.