The penetration of pay-TV services in Russia will continue to grow and should reach 69% by 2016.
According to data produced by J’son and Partners and published by Tass Telekom, the Russian pay-TV market was already one of the largest in the world as of the end of last year, with 29.6 million households receiving digital cable, satellite or IPTV services.
This was 22.2% higher than a year earlier and at that stage pay-TV penetration already stood at 52%, with the fastest growth being seen in DTH and IPTV.
DTH growth was driven by Tricolor TV, which had 2.1 million paying subscribers, while IPTV contributed to the development of broadband and had the advantage of providing VOD and interactive services.
Cable, on the other hand, was experiencing a slowdown.
By 2016, there are likely to be 37.6 million homes in Russia receiving pay-TV services.