Ofcom has backed ATVOD to continue in its role as co-regulator of video-on-demand services carried over UK TV platforms.
It follows a review instigated in March, two years after ATVOD first took on the role.
In a statement Ofcom said that ATVOD had performed well in its key tasks of identifying the scope of regulation, the enforcement of regulatory fees and the setting of content standards.
Initially there had been some concern as to ATVOD’s role with some sectors of the industry arguing that it’s charging structure was unfair.
Ofcom is now clear that the model under which ATVOD provides for both industry incentives and the good of the consumer.
A number of changes have been made to ATVOD’s delegation, including the ability to decide on whether a service should fall under its regulation, without need to first refer to Ofcom.
