• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

US viewers still prefer physical rentals

August 15, 2012 08.23 Europe/London By Broadband TV News Correspondent

Even as more US consumers adopt subscription streaming from Netflix and other services, the majority of feature-length movies are still rented on physical discs., according to The NPD Group’s VideoWatch VOD report.

Rentals of physical DVDs and Blu-ray discs (BDs) from kiosks, brick-and-mortar retailers, and Netflix Movies by Mail accounted for 62% of movie rental orders during the first half of this year. Digital movie rentals, including subscription streaming, pay TV VOD, and Internet VOD, accounted for the other 38%.

NPD’s VideoWatch VOD report also revealed that overall movie rentals through all of these sources declined 10% since last year. Rentals of physical discs, while dominant, are becoming less so; in fact, year-over-year disc rentals from all sources declined by 17%, as digital movie rentals increased by 5%.

Within the physical disc market, kiosks continued to extend their lead, with rental orders growing 5% over last year. Kiosk rentals accounted for 45% of the physical market, as rentals from brick-and-mortar stores continued to fade. DVD and BD subscriptions also declined, due to Netflix’s focus on digital-video streaming.

Total digital-movie rental orders increased 5%; growth that was largely attributable to Netflix Watch Instantly, the flat-fee subscription movie and TV streaming service.

Although the vast majority (%) of Netflix rental activity was for TV shows, movie rental activity was still sufficiently robust to make it the leader in movie rentals for the digital segment (66%). Pay-TV VOD accounted for 28% of digital orders, while internet VOD (iVOD) accounted for 6%.

“Kiosk and subscription Internet streaming are generating strong user satisfaction ratings, including future rental intent, price, and value, which is reflected in market-share gains,” said Russ Crupnick, SVP of industry analysis for The NPD Group, in a statement.

“Netflx is frequently the most popular video application on connected devices, so an increase in households with Web-connected Blu-ray Disc players, tablets, and smart TVs will lead to still more video streaming activity.”

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, On Demand/VOD, Research Tagged With: NPD Group, US Edited: 15 August 2012 08:24

Latest News

  • Video service usage declines as ad-supported video grows in US
  • TalkTalk Group reorganises leadership ahead of demerger
  • A1 Serbia building FTTH network
  • Zee One Channel returns to television screens via Samsung TV Plus in DACH
  • Government plans Telefónica sale conditions

Most Popular

  • Munich court rules Netflix Is infringing Broadcom HEVC patent
    Munich court rules Netflix Is infringing Broadcom HEVC patent
  • DFB to launch FAST Channel DFB Play TV
    DFB to launch FAST Channel DFB Play TV
  • TalkTalk Group reorganises leadership ahead of demerger
    TalkTalk Group reorganises leadership ahead of demerger
  • Audiovisual geo-blocking end in sight
    Audiovisual geo-blocking end in sight
  • Video service usage declines as ad-supported video grows in US
    Video service usage declines as ad-supported video grows in US

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Long Read

Dolby presents its Vision for pay-TV Operators

Facing challenges from all sides, pay-TV operators are in a struggle to maintain their dominance in the new world order of streaming services and smart TVs. Julian Clover speaks to Dolby’s Jason Power.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...