The BBC’s multiplatform coverage of the London 2012 Olympics has delivered record figures online, on mobile and the 24 dedicated TV streams.
Video was a clear driver of viewing across all platforms, with 106 million requests for BBC Olympic video content, more than double that seen for previous events.
The figures smashed previous records set during the Beijing Games, when 32 million requests were made, and 38 million during the 2010 World Cup.
Ben Gallop, Head of Interactive for BBC Sport, said: “Our home Olympics was a special time for the whole UK and it’s been really pleasing for BBC Sport to have given our audience the chance to enjoy all that amazing action. There have been some great stories of people following Team GB’s rowing success at the shopping centre or watching Usain Bolt when they’re on the beach. We like to think it was the ultimate Olympic choice: on-demand and on-the-move.
There were 55 million global browsers and 37 million UK browsers logged to the BBC Sport website an average of 9.5 million (global) and 7.1 million (UK) browsers per day, easily breaking all previous records.
The Red Button coverage available on Sky, Virgin Media and a handful of connected TVs produced a total audience of 23.7 million viewers; each stream received an audience of at least 100,000 viewers.
Mobile also plated a part with 9.2 million UK mobile browsers to the BBC’s Olympics coverage, making up 34% of all daily browsers to BBC’s Olympic coverage, and 12 million requests from mobiles for video throughout the Games.
Mobile consumption has increased steadily from the morning to a plateau in the early afternoon, before dipping away in conjunction with TV viewing in the evening.
Viewers typically turned to the PC at lunchtime, peaking in mid-afternoon when Team GB was in action. Peaks for connected TV came in the mid evening and tablet towards the end of the evening.
