3D channel Brava 3D has ceased transmissions of its demo channel on the Astra 3 satellite (23.5 degrees East).
The channel launched on November 22, 2010 and to date was the only Dutch launch in the 3D format. Transmissions were sent directly via fibre from Steenwijk as required by Basmedia.
Brava Group’s Jur Bron blamed the channels demise on the decline in consumer interest for 3D and the lack of available 3D material. It was not commercially viable to continue to carry the unencrypted channel on Astra and it is possible the capacity will now be used to transmit a new jazz channel, Djazz.tv HD, also run by Brava.
However, Brava 3D will not disappear entirely from Astra 3. Bill Wijdeveld, CEO, Astra Benelux confirmed that material from Brava 3 will be included in Astra’s own demo channel.
“A portion of the content of Brava 3D is coming to the Astra 3D demo channel. This way, Brava 3D satellite viewers do not really miss it. Wijdeveld told Broadband TV News.
The SES 3D Demo Channel is transmitted via the Astra 3 satellite at 23.5 degrees East.