17 million people have watched the BBC’s 24-screen ‘Red Button’ coverage of the London 2012 Olympics for at least 15 minutes.
The BBC says it has recorded 18 million unique browsers to the Sport Olympics webpages – with a daily peak of nearly 8 million (UK) and 10.4 (Global), compared with the previous Sport site record of 5.7 million (UK) and 7.4 million (Global).
Online activity is also mirroring linear TV viewing with website access peaking around the moments when Team GB is close to a medal.
In a blog post, Cait O’Riordan, head of product, BBC Sport and London 2012, said all four of the online screens (PC, mobile, tablet and connected TV) had seen an uplift in daily unique browsers of +70% or more since the start of the Games.
Mobile accesses peaked at 2.3 million on Wednesday and up to Friday 1.5 million people had downloaded the BBC Olympics smartphone app on Android and iOS – an increase of 500,000 in a week.
