The Strong Group has announced that sales of its DVB-T HD receiver Prima V are already exceeding expectations in Poland and Hungary.
CEE sales, undertaken exclusively through the UK multinational retailer Tesco, started in the two countries at the end of April, with receivers being distributed in 350 and 118 outlets in Poland and Hungary respectively.
Demand for the Prima V receivers is being driven by upcoming analogue switch off, which in the case of Poland will take place on July 31, 2013.