One of the UK’s most iconic brands is to maintain its presence on TV screens through a deal with Virgin Media. Teletext Holidays, which is slated to leave Freeview DTT in September is launching a dedicated app on Virgin’s TiVo service.
Aleks Habdank, director of digital entertainment at Virgin Media said, “The flexibility of Virgin Media’s TiVo service has enabled Teletext Holidays to bring its much-loved holiday deals back to TV. TiVo customers can now go from watching their favourite holiday show to planning a getaway of their own with just a few clicks of their TiVo remote. This is just the kind of interactive experience that we know our customers get excited about, and with TiVo’s constantly evolving range of innovative apps and services there really is something for everyone to enjoy.”
Last December, The Daily Mail and General Trust announced plans to sell its majority stake in Teletext Ltd to the operator’s management.
The news and information service had previously failed to find its feet in the digital environment. Having been allocated a separate number on the Freeview platform – as opposed to pressing Text in analogue – Teletext concentrated largely on the holiday market.
In May 2010, Teletext was fined £225,000 after its public teletext service was removed a month ahead of schedule.
