UPC Ireland said that its customers have enjoyed over one million views of programme content in the first month since On Demand was launched.
UPC homes have been watching popular catch-up content from RTÉ Player and 3player, along with over 1,300 hours of Hollywood movies, box sets and series from the US, BBC & ITV.
Public broadcaster RTE’s recent 50th Anniversary Late Late Show, TV3’s Dublin Housewives, the Eurovision Songcontest and top soaps ranked as the top favourites among the catch-up viewings on UPC.
Among the most viewed films were Mission Impossible – Ghost Protocol, Puss in Boots and The Girl with the Dragon Tattoo; most watched box sets include The Good Wife and Blue Bloods.
UPC’s sales and marketing director Mark Coan expects viewing figures to intensify further through the summer. “On Demand has opened a new world of TV for UPC customers where they can schedule their viewing when they want it. We’re delighted with customer reaction.”
Fronted by UPC’s brand ambassador Craig Doyle, the current advertising campaign involves heavy rotation TV, radio, digital and outdoor media.
Coan added, “The campaign is titled ‘New World’ and it’s aimed at driving awareness of how UPC On Demand TV is transforming the way people watch TV. It will also capture the breath of UPC’s bundle of services with superfast broadband, groundbreaking home entertainment and communication services under one brand.”
“Our new campaign celebrates the unique new service we have introduced which radically changes viewing habits. UPC is leading a much-anticipated revolution in the way people enjoy their TV and favourite programmes. This campaign reflects how UPC is playing an integral role enabling next generation services like On Demand TV for Ireland.”
Over one third of all Irish UPC homes are receiving On Demand instantly on their current UPC TV service. It will become available to the rest of the country to reach over 600,000 Irish homes by year-end.
