Brightcove has unveiled an app cloud dual-screen solution for Apple TV. The new solution enables media publishers to develop rich content apps for the iPhone and iPad that simultaneously control content, data and information presented on an HDTV while displaying synchronized content on the iPad or iPhone.
The dual-screen solution leverages Apple’s AirPlay technology, which allows viewers to use applications that simultaneously present content, interactive options and data on both the touch device and an Apple TV.
With Brightcove’s new app cloud dual-screen solution, media publishers can capitalise on the growing consumer trend of using mobile devices while watching TV. A national survey of more than 2,000 Web-enabled smartphone users conducted by Razorfish and Yahoo! found that “80 percent of respondents are mobile multitasking while watching TV.”
“The app cloud dual-screen solution for Apple TV opens the door to a new kind of content experience for the connected consumer that blends the rich contextual information that fans crave with HD television viewing,” said Jeremy Allaire, Brightcove chairman and CEO.
“App Cloud is transforming the iPad and iPhone app experience by marrying rich contextual content for mobile devices with online video viewing on the living room television.”
Brightcove’s new app cloud dual-screen solution will be included in the new App Cloud software development kit (SDK) and available to the open source community, enabling content owners of all kinds to accelerate time-to-market for building engaging dual-screen experiences with Apple TV and AirPlay.