• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Terrestrial TV viewing grows in US

June 22, 2012 07.10 Europe/London By Broadband TV News Correspondent

According to new research by GfK Media, the number of Americans now relying on over-the-air television reception increased to almost 54 million, up from 46 million just a year ago. The recently completed survey also found that the demographics of broadcast-only households skew towards younger adults, minorities and lower-income families.

The 2012 Ownership Survey and Trend Report, part of The Home Technology Monitor research series, found that 17.8% of all US households with TVs use over-the-air signals to watch TV programming; this compares with 15.0% of homes reported as broadcast-only last year. Overall, GfK Media estimates that more than 20.7 million households representing 53.8 million consumers receive television exclusively through broadcast signals.

“As we’ve seen for the past few years, over-the-air households continue to make up a sizeable portion of the television viewing landscape,” said David Tice, SVP, GfK Media. “Our research reveals that over-the-air broadcasting remains an important distribution platform of TV programming, and that in the past year the estimated number of broadcast-only TV households in the U.S. has grown significantly over what we’ve seen at least back to 2008.”

The survey found a small and growing number of homes have canceled pay-TV service at their current home. According to the 2012 study, 6% of TV households, which translates to 6.9 million TV households, eliminated pay-TV service in their current home at some point in the past and now rely only on over-the-air reception rather than pay-TV service. 4% of TV households had eliminated pay-TV service at some point in the past according to the 2011 study.

The survey found some minority groups are more dependent on broadcast reception than the general population, including 28% of Asian households (up from 25% in 2011) and 23% of African-American households (up from 17% in 2011). In addition, 26% of Latino homes (23% in 2011) are broadcast-only, a proportion that increases to 33% among homes in which Spanish is the language of choice, up from 27% in 2011. In all, minorities make up 44% of all broadcast-only homes, a four-point increase from 2011, when 40% of broadcast-only homes were minorities.

Homes headed by younger adults are also more likely to access TV programming exclusively through broadcast signals. 24% of homes (20% in 2011) with a head of household age 18-34 are broadcast only, compared with 17% of homes in which the head of household is 35-49, or 15% of homes in which the head of household is 50 years of age or older.

Lower-income households also trend towards broadcast-only television, with 26% of homes with an annual income under $30,000 receiving TV signals solely over-the-air. In comparison, 11% of homes with incomes $75,000 or greater rely exclusively on broadcast signals.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Research Tagged With: GfK Edited: 22 June 2012 07:10

Latest News

  • Travelxp launches German channel on MagentaTV
  • MFE rules out merger with ProSiebenSat.1 for now
  • New directors for 4iG and Vodafone Hungary
  • Ampere study finds comedy is the most pirated genre
  • Polsat secures licence extension

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...