Romtelecom has issued a public statement regarding the partnership between its thematic channel Dolce Sport and the Romanian public broadcaster TVR.
In it, the telco says that it has acquired the broadcasting rights to a number of key international sporting rights, including Euro 2012, “in order to provide its TV customers with rich, relevant and top quality content and services.”
It entered into negotiations with TVR in 2010 after the latter publicly announced its intention to sub-licence several sports competitions and sees the value of the partnership as a fair market one, considering that Dolce Soort only bought a small part of the content owned by TVR.
Furthermore, negotiations held on June 16 had a positive outcome, allowing Dolce Sports’ 1.2 million subscribers to watch the Euro 2012 matches and with distribution of the matches between TVR and Dolce Sport approved by UEFA.
