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Changes, growth in Polish on demand market

June 20, 2012 08.19 Europe/London By Chris Dziadul

The Polish DTH platform n has added a new premium movie offer to its on demand service nVOD.

Known as Kino Swiat (Movie World), it consists of 20 titles, divided into action, horror, comedy, drama, kids, documentary and music genres, with subscribers being offered around 40 hours of unlimited access to programming each week.

Kino Swiat costs PLN6 (€1.40) a month to receive and joins a growing list of services available on nVOD that includes TVN Player, HBO OD, National Geographic and Baby TV.

Separately, the number of online on demand services is set to grow still further in Poland.

Rzeczpospolita reports that following the launch of StrefaVoD.pl by Add Media Entertainment last week, StockWatch.pl will give a debut to Vodeon.pl this autumn.

The value of the online on demand market in Poland, which includes such services as ipla, iplex and TVN Player, is currently put at PLN80 million but is expected to grow to around PLN300 million in the next three years.

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Filed Under: Central & East Europe, Newsline, On Demand/VOD, Platforms, TV Tagged With: Platform n Edited: 20 June 2012 08:19

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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