The leading Ukrainian cable operator Volia has launched what it describes as the country’s first premium movie channel in HD for cable TV subscribers.
Known as Volia Kino HD, it is being made available to Volia HD and Kino package customers in nine cities including the capital, Kiev.
However, those in Kiev also have the option of receiving a time-shifted version of the channel called Volia Kino HD+1.
Volia Kino HD is ad free and will initially air around 50 new movies a month.
However, in the long term it plans to offer classics of world cinema from the 1980s until today.
It is also planning to add to its catalogue of children’s content and is in negotiations with a number of distributors.