CONNECTED TV IN POLAND – WARSAW. The most important question being currently asked about connected TV is “what is the business model?”
However, the hidden question, in the view of Mirek Smyk, president, Connected TV Marketing Association CEE, is “how is it going to affect my business?”
The reality is that all businesses active in the connected TV space have different objectives and strategies.
Commenting on the Association, Smyk said that it had been established in November 2011.A non-profit start-up organisation, it shortly see local boards established for both Poland and Russia.
