UPC Ireland is introducing On Demand TV to a third of all homes in Dublin from Friday. Customers will have access to the RTÉ Player & 3player as well as the best of boxed sets from the UK and the United States.
The launch of On Demand TV has been enabled by a €500 million investments in fibre. Over one third of homes in Dublin will get On Demand instantly on their current UPC TV service. It will become available to the rest of the country throughout the summer to reach over 600,000 Irish homes.
The much-anticipated service was unveiled on Tuesday at an event at Dublin’s Lighthouse Cinema by UPC Ireland CEO Dana Strong and UPC Brand Ambassador (and TV personality) Craig Doyle together with Simon Delaney, Coronation Street’s Michelle Keegan, Dave Fanning, Martin King and Fair City actor Ciara O’Callaghan.
“It’s the only true On-Demand TV service in Ireland which means customers will always be able to find something they enjoy,” said Strong. “This investment is the start of a process which will see us bringing even more innovative new products and services to our customers in the current year”.
Some 1,300 hours of content will be available free-of-charge, while thee will also be a pay Movies On-Demand service. Public broadcaster RTÉ and its commercial counterpart TV3 are providing catch-up TV from the previous seven days. The first time the services have been made available to UPC customers.
The boxed sets will feature content from the BBC, ITV, MGM, True Movies, Food Network, History and Discovery Channel.