Sony Pictures Television (SPT) Networks has appointed Hubert Drabik to the newly created role of head of sales and embarked on a regional expansion in Central Europe.
Drabik will work primarily from Poland and report to John Rossiter, general manager, SPT Networks Central Europe, at the general headquarters in Budapest.
He will be responsible for all sales activity for SPT’s channel portfolio in the region, managing a team of country sales managers.
Prior to joining SPT Networks, Drabik was head of regional sales for CEE at Viasat and country manager for HBO Poland.
He will officially take up his new role this summer.
SPT Networks has also opened a dedicated office for the first time in Poland, with plans to open more territory offices soon.
Commenting on the expansion, Rossiter said: “With a strong portfolio of well known brands, growing investment in digital and increased local commissioning, now is the right time to get closer to clients and audiences with greater local presence. Hubert brings a highly sought after mix of experience in the pay-TV sector and well-earned respect among industry peers. I’ve no doubt he will deliver an exciting new chapter in SPT’s network story here.”
SPT Networks currently runs 13 localised feeds in 14 countries in the CEE region.
